MOBILE phone giant O2’s 22 million customers are being offered half-price books and cinema tickets as part of a new £6million campaign.
Priority Moments also gives people discounts, free treats or exclusive experiences at 30 big-name chains such as WH Smith, Pizza Hut, Halfords, and JJB Sports.
Surprisingly it includes half-price cinema tickets at Odeon, from Sunday to Thursday. This is a big kick in the teeth for rival Orange whose customers can get two Odeon tickets for the price of one – but only on Wednesdays.
The O2 scheme is an extension of the Priority initiative, which has enabled people to snap up 600,000 concert tickets before they went on general sale.
In many ways it is another extension of the money-off “coupon culture” which has spread like wildfire in recent tough times.
But instead of printing off vouchers or cutting out coupons the discounts are sent to your mobile.
As your phone knows where you are it can even detect local offers and direct you to them.
O2 marketing director Sally Cowdry said she hoped the scheme would boost loyalty by saving customers money and “putting them at the front of the queue”.
It may also be a reason for the 25% of O2 customers who don’t have smart phones to upgrade. More at www.o2.co.uk/prioritymoments.
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